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๋ฒ”์ผ๊ธˆ๊ณ ์˜ ํ•ต์‹ฌ ๊ฐ€์น˜์™€ ๊ธฐ์—… ์ฒ ํ•™์ด ๋‹ด๊ธด CI(Corporate Identity)์™€ BI(Brand Identity)๋ฅผ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค.

CI ์†Œ๊ฐœ

๊ณ ๊ฐ์˜ ๊ฐ€์น˜๋ฅผ ์ง€ํ‚ค๋Š” ๊ธฐ์—…, ๋ฒ”์ผ๊ธˆ๊ณ ๊ฐ€ ์ „ํ•˜๋Š”  CI ์˜๋ฏธ์™€ ์ฒ ํ•™

๋ฒ”์ผ๊ธˆ๊ณ ์˜ ์ฝ”ํผ๋ ˆ์ดํŠธ ๋งˆํฌ(CORPORATE MARK)๋Š”  "YOUR SAFETY PARTNER"์ด๋ผ๋Š” ๋ชจํ‹ฐ๋ธŒ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ๊ณ ๊ฐ๊ณผ ๊ธฐ์—…์˜ ๊ฐ€์น˜๋ฅผ ์†Œ์ค‘ํžˆ ์ง€์ผœ๋‚ด๊ฒ ๋‹ค๋Š” ๋‹ค์ง๊ณผ ๋Š์ž„์—†๋Š” ๋„์ „ ์ •์‹ ์„ ๊ฐ•ํ•œ ๋ ˆ๋“œ์ปฌ๋Ÿฌ๋กœ ํ‘œํ˜„ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.


๋กœ๊ณ ์˜ ๋ฉ”์ธ ์ปฌ๋Ÿฌ์ธ ‘Bumil Red’๋Š” ๊ธฐ์—…์˜ ์‹ ๋ขฐ์™€ ํฌ์šฉ๋ ฅ์„ ์˜๋ฏธํ•˜๋ฉฐ, ‘Bumil Blue’๋Š” ์œ ์—ฐํ•˜๊ณ  ๋”ฐ๋œปํ•œ ๊ธฐ์—… ๊ฐ€์น˜๋ฅผ ์ƒ์ง•ํ•ฉ๋‹ˆ๋‹ค.


BI ์†Œ๊ฐœ

๋ฒ”์ผ๊ธˆ๊ณ ์˜ ๋ฉ”์ธ ๋ธŒ๋žœ๋“œ์ธ DIASAFE์˜  BI ์˜๋ฏธ์™€ ์ฒ ํ•™


DIASAFE๋Š” ๋ฒ”์ผ๊ธˆ๊ณ ์˜ ๋ฉ”์ธ ๋ธŒ๋žœ๋“œ๋กœ THE LEADING SAFE STANDARD๋ผ๋Š” ๋ชจํ‹ฐ๋ธŒ๋ฅผ ๋‹ค์ด์•„๋ชฌ๋“œ๋กœ ํ˜•์ƒํ™”ํ•˜์—ฌ ๋‹ค์ด์•„๋ชฌ๋“œ ์‹ฌ๋ณผ ์•ˆ์— ์•ŒํŒŒ๋ฒณ S๋ฅผ ์‹œ๊ฐํ™” ํ•˜์—ฌ ๊ฐ•์ธํ•œ ์„ธ์ดํ”„๊ฐ€๋“œ์˜ ์ด๋ฏธ์ง€๋ฅผ ๊ฐ•์กฐํ•˜๋ฉฐ ๊ณ ๊ฐ์˜ ๊ฐ€์น˜๋ฅผ ์ง€ํ‚ค๊ธฐ ์œ„ํ•œ ๋‹ค์ง์„ ํ‘œํ˜„ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 



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